Soup up

Meet Theresa

Hi y’all - I’m Theresa! (Writing this has always been a little awkward, so please excuse me!) 

Growing up, my parents were part of the Vietnam War and were refugees from the early 80’s, first settled in Toowoomba, QLD. Born and bred in Australia, I grew up in Western Sydney but saw hardships from my parents trying to earn a living in a new foreign country. We had many stints within the food business including a take-away shop and a bakery – which really gave me an insight into owning a business. 

I have a love of travel, and a knack for discovering new cuisines and different cultures, but always had a love of Asian food, especially growing up with Mum’s nourishing homemade soups.

While living overseas I saw a real gap in the market of convenient and nutritious instant soups, and thought, hey, Miso shouldn’t have ALL the fun? Why can’t we have other Asian soups in the market – instantly, filled with real ingredients? An absolute soup lover I then travelled back to Vietnam when my aunt had a similar idea to work on this business venture.

My aunt saw an opportunity to reduce vegetable waste during COVID-19, where tonnes of vegetables were being thrown out, which really prompted us to ponder why not freeze-dry so it prolongs the lifespan but still locks in the nutrients. 

We both wanted to reduce this waste and showcase the different variety of Asian soups – and let’s be honest, our soups are not a hug in a mug, but a punch in the face with those flavours bursting.

We are proud of our Asian heritage and want to elevate our soups to the next level, by making it convenient and instant for everyone to enjoy, hence...ta-dah SUP was born…! Why not use Japanese technology to make freeze-dried soup cubes? 

SUP’s vegetables are picked at the right time in our family-owned greenhouse. We work with our sister manufacturing company, alongside the R&D team on product testing, and (with a lot of eating- of course!) to make sure flavour is not only being locked in but quality ingredients are used, ensuring a real authentic taste that is both nourishing, healthy and instant, without compromise, like how I grew up with Mama’s cooking.

I have worked in corporate, for close to 20 years and this is my first stint in something like this. My father up in heaven will probably have another heart attack, but hopefully proud of his family! 

I hope you can enjoy this as much as I have enjoyed pouring my heart and soul into introducing this product to you, and I would love you to come along on this journey with me! 

Happy SUPping!